Beer has become fashionable; craft beer has become VERY fashionable. And as with all fashions, posturing is an important part of it. There is a lot of talk about it and interesting things are said as well as some nonsense. (We take the opportunity to recommend this video by El Comidista on posturing and beer. If you haven’t seen it, take a break from reading this and press play right now).


Having said that, here is a compilation of comparisons we have recently read on this unnecessary war between craft and industrial beer. And before causing rivers of ink to flow about this article, we wish to clarify that we love beer, good beer, whether craft or industrial. We love the variety, creative exercise and spirit of the craft movement, we feel ourselves to be part of it. But if you don’t believe us, read this and judge for yourselves:


  1. THE DIFERRENCE BETWEEN CRAFT AND INDUSTRIAL BEER IS THAT CRAFT BEER IS MADE FORM NATURAL INGREDIENTS… hmmmm, industrial beer does not yet find it profitable to synthesise or clone the ingredients. We won’t quote a source because we are reading this all the time. Let’s just say that all beer uses the same base ingredients (cereal, water, hops, yeast, etc.), although some craft brewers avoid preservatives, colorants and stabilisers… as do some industrial brewers.


  1.  CRAFT BEER DOES NOT GIVE YOU A HANGOVER. We were dumbfounded by this  claim. No, really… for sure that if you overindulge in craft beer, instead of a hangover you will have a sweet awakening surrounded by forest nymphs, because craft brewers replace alcohol with a coloured rainbow.


  1. UNFILTRED IS BETTER. When your know-it-all friend tells you that a good beer has to be unfiltered, remove their contact details from your WhatsApp. There are fantastic filtered and unfiltered beers. When you leave beer unfiltered, you are adding the flavour of the yeast, which you may or may not like. Furthermore, it may continue to ferment and consequently the product will be less stable, because if you don’t store it in optimal conditions, it suffers greater deterioration than filtered beer.
    Besides, by definition there are styles of beer that require filtering and others that do not. Pilsner beer is always filtered and hefe beer will always be unfiltered. In this regard, we greatly enjoyed reading this article in Lúpulo Adicto (Hops Addict) which argues in favour of filtering craft beer, and as interesting as the lines written by the author is the debating forum which you can find in the comments


  1. CRAFT BEER IS OF A HIGHER QUALITY.  Craft beer is of greater quality than industrial beer; we are sorry to have to say it like this but the truth is… that there are all kinds everywhere: good, bad and average. To make good beer you have to choose excellent-quality ingredients, apply passion and knowledge in equal parts to brewing it and take painstaking care of the entire process, from the grain fields to the tap from which that beer is pulled. We are of course convinced that small-scale beer brewing has no relation to mass production. This is why we defend beer culture from the standardisation of flavours and, in this conviction, all brewers who like us enjoy their profession, regardless of their size or of the label on the bottle.

Everything has its place and time; everyone has their own preference; there is no accounting for tastes, etc.

Anybody can look like an expert in nearly everything without being one.



We have lost count of how many times we have changed the label of Ambar Especial in our 116-year history.